Willow Creek Nursing and Rehabilitation Center – Goldsboro, NC

CMS Verified | 2026-03-01

Willow Creek Nursing And Rehabilitation Center

2401 Wayne Memorial Drive, Goldsboro, NC 27534
(919) 736-2121
200 beds
All Goldsboro facilities
3.0*
Overall
3.0*
Health Inspection
4.0*
Quality Care
3.0*
Staffing
73.5
Score /100
#6668
National Rank

#6668
of 14703 facilities
National
54.7% position
#141
of 418 in NC
State Rank
#1
of 4 in Wayne
County Rank
#1
of 3 in Goldsboro
City Rank
#1
of 2 in ZIP 27534
ZIP Rank






About Willow Creek Nursing And Rehabilitation CenterWillow Creek Nursing And Rehabilitation Center is located at 2401 Wayne Memorial Drive, Goldsboro, NC, reachable at (919) 736-2121. This For profit – Corporation facility operates 200.0 certified beds and serves an average of 148 residents per day. It is part of the Principle Long Term Care network (44 facilities nationwide). Medicare and Medicaid services have been provided since 1974-06-01. The facility currently holds a average (3-star) overall CMS rating.
Facility

Willow Creek Nursing And Rehabilitation Center

Address

2401 Wayne Memorial Drive, Goldsboro, NC 27534

Care Offered
  • Long-Term Care
  • Rehab / Short-Term Care
Medicare & Medicaid
  • Accepts Medicare
  • Accepts Medicaid
Facility Details
  • 200 Certified Beds
  • Ownership: For profit – Corporation
  • Resident Council: Resident
  • Automatic Sprinklers: Yes
  • Network: PRINCIPLE LONG TERM CARE

Quick Verdict

Overall Quality
⚠️ Average (3★) overall rating
Health Inspection
⚠️ Average (3★) health inspection
Staffing
⚠️ Average (3★) staffing rating
Quality of Care
✅ Above Average (4★) quality of care
Compliance
❌ 6 fine(s) over 5 years
5-Year Trend
Improving over 5 years
73.5
Composite quality score out of 100 – how we calculate this
0 – Poor50 – Average100 – Best

#6668 of 14703 nationally – #141 of 418 in North Carolina

Who Is This Facility Best For?

Willow Creek Nursing And Rehabilitation Center offers a mid-range care option in Goldsboro, NC. It performs well for short-stay and post-acute rehabilitation patients.

Overall Rating 2022-2026

Total Nurse Hours/Day 2022-2026

Current Ratings (2026)

Overall Rating

3 / 5
Health Inspection

3 / 5
Staffing Rating

3 / 5
Quality Measures (QM)

4 / 5
Long-Stay QM Rating

3 / 5
Short-Stay QM Rating

4 / 5

5-Year Rating Trends

Overall Rating

Health Inspection Rating

Quality of Care (QM)

Staffing Rating

Average Residents per Day

Occupancy % (Residents / Beds)

Staffing InsightWillow Creek Nursing And Rehabilitation Center currently provides 3 hours 46 minutes of total nurse staffing per resident per day, including 39 minutes of Registered Nurse (RN) coverage. The CMS Staffing Rating is 3 out of 5 (average). Total nursing staff turnover is high at 58.2%, which can affect care continuity.

Current Staffing Hours Per Resident Per Day (2026)

Total Nurse Staffing3 hours 46 minutes
Nurse Aide Hours2 hours 9 minutes
Licensed Practical Nurse (LPN) Hours58 minutes
Registered Nurse (RN) Hours39 minutes
Physical Therapist Hours5 minutes

National average total nurse staffing is approximately 3.5 hours per day

Weekend Staffing Hours Per Resident Per Day (2026)

Weekend Total Nurse Hours3 hours 25 minutes
Weekend Registered Nurse (RN) Hours27 minutes

Weekend staffing is typically lower than weekday levels. Ask the facility about their weekend nurse-to-resident ratios.

5-Year Staffing Trends

Total Nurse Hours/Day

Registered Nurse (RN) Hours/Day

Licensed Practical Nurse (LPN) Hours/Day

Nurse Aide Hours/Day

Total Staff Turnover %

Registered Nurse (RN) Turnover %

Compliance SummaryIn the current reporting period, the facility received 1 fine(s) totaling $6,570. 35 substantiated complaints were recorded across the 5-year period — families should request details from the facility or review CMS inspection findings.
Number of Fines (current period) 1
Total Fines Amount $6570.0
Payment Denials 0
Total Penalties 1
Abuse Flag on Record N
Total Weighted Health Survey Score 37.0 (lower = better)

Substantiated Complaints / Year

Fines Issued ($) / Year

Composite Quality Rankings

#6,668
of 14,703
National
Top 45%
#141
of 418
NC State
Top 34% in NC
#1
of 4
️ Wayne County
Best in county
#1
of 3
️ Goldsboro
Best in city
#1
of 2
ZIP 27534
Best in ZIP

Nationally, Willow Creek Nursing And Rehabilitation Center ranks 6668th out of 14,703 facilities (composite score: 73.5/100), placing it in the above average nationwide. Within NC, it ranks 141st out of 418 nursing homes. In Goldsboro, it ranks 1st out of 3 facilities. Among facilities sharing its ZIP code, it ranks 1st of 2. For 2026 staffing: total nurse hours rank #6,606 nationally and RN hours rank #5,775 nationally (#109 in NC).

How do we calculate these rankings?

Total Nurse Staffing – Year-by-Year National and State Ranks

Year Hours/Day National Rank NC State Rank Note
2022 3.42 #8,545 / 14,703 #197 / 418 Below average
2023 3.74 #5,850 / 14,703 #128 / 418 Above average
2024 3.53 #7,894 / 14,703 #203 / 418 Below average
2025 3.66 #7,298 / 14,703 #172 / 418 Above average
2026 3.77 #6,606 / 14,703 #132 / 418 Above average

Registered Nurse (RN) Hours – Year-by-Year National and State Ranks

Year Hours/Day National Rank NC State Rank Note
2022 0.66 #5,814 / 14,703 #105 / 418 Above average
2023 0.55 #7,169 / 14,703 #167 / 418 Above average
2024 0.58 #6,441 / 14,703 #123 / 418 Above average
2025 0.67 #5,170 / 14,703 #98 / 418 Above average
2026 0.65 #5,775 / 14,703 #109 / 418 Above average

Total Nurse Rank – National (lower number = better)

Registered Nurse Rank – National (lower number = better)

Frequently Asked Questions

Willow Creek Nursing And Rehabilitation Center is certified as a Medicare and Medicaid facility and has been approved to provide these services since 1974-06-01. Medicare covers short-term skilled nursing care (typically up to 100 days after a qualifying hospital stay). Medicaid covers long-term care for residents who meet financial eligibility requirements. Contact the facility at (919) 736-2121 or your local Medicaid office to verify current eligibility.

Willow Creek Nursing And Rehabilitation Center holds an overall CMS (Centers for Medicare & Medicaid Services) rating of 3 out of 5 stars. This is made up of three components: Health Inspection (3★), Staffing (3★), and Quality of Resident Care (4★). Our independent composite quality score — which uses the raw underlying CMS numbers to break ties between similarly-rated facilities — is 73.5/100, placing it #6668 of 14703 facilities nationally and #141 of 418 in North Carolina. Star ratings are a useful starting point, but the composite score and individual sub-ratings give a more complete picture for families comparing facilities.

Each resident at Willow Creek Nursing And Rehabilitation Center receives a reported average of 3 hours 46 minutes of total nurse staffing per day. This breaks down as: Registered Nurse (RN) coverage — 39 minutes; Licensed Practical Nurse (LPN) — 58 minutes; Nurse Aide — 2 hours 9 minutes. On weekends, total nurse staffing is 3 hours 25 minutes per resident per day. The CMS Staffing Rating for this facility is 3 out of 5. The national average for total nursing hours is approximately 3.5 hrs/day. Total nursing staff turnover is 58.2%. Families are encouraged to ask about current staffing schedules during their facility visit.

In the current reporting period, the facility received 1 fine(s) totaling $6,570. 35 substantiated complaints were recorded across the 5-year period — families should request details from the facility or review CMS inspection findings. In the most recent CMS reporting period, the facility received 1 fine(s) totaling $6,570, and 0 Medicare payment denial(s). Total penalties: 1. The Total Weighted Health Survey Score is 37.0 (lower scores are better). Full inspection history and complaint details are available at medicare.gov/care-compare.

Nationally, Willow Creek Nursing And Rehabilitation Center ranks 6668th out of 14,703 facilities (composite score: 73.5/100), placing it in the above average nationwide. Within NC, it ranks 141st out of 418 nursing homes. In Goldsboro, it ranks 1st out of 3 facilities. Among facilities sharing its ZIP code, it ranks 1st of 2. For 2026 staffing: total nurse hours rank #6,606 nationally and RN hours rank #5,775 nationally (#109 in NC). Our composite quality score of 73.5/100 weighs health inspections, quality of resident care, staffing hours, compliance record, and five-year performance trends — giving a more complete picture than CMS star ratings alone, which can place hundreds of facilities in the same 5-star bucket. To browse and compare all nursing homes in Goldsboro, visit: https://nursinghomesnearme.org/north_carolina/goldsboro/

Contact and Location

ADR
Address

2401 Wayne Memorial Drive, Goldsboro, NC 27534
Get directions on Google Maps

TEL
LLC
Legal Name

BIRCH LTC GROUP, LLC

MAP
Browse by Location

All North Carolina ·
Wayne County ·
Goldsboro ·
ZIP 27534

Facility Details

Number of Certified Beds 200
Average Residents / Day 148 (74% occupancy)
Ownership Type For profit – Corporation
Provider Type Medicare and Medicaid
County Wayne County, NC
City Goldsboro, NC
ZIP Code 27534
Approved Since June 1, 1974
Resident Council ✅ Yes
Automatic Sprinklers ✅ All required areas
Ownership Changed (12 mo.) No
CMS Certification Number 345113
Data Processing Date March 1, 2026
Data Disclaimer: All data on this page is sourced exclusively from the official CMS (Centers for Medicare and Medicaid Services) Nursing Home Compare dataset, covering reporting periods from 2022 through 2026. This includes facility ratings, staffing hours, inspection scores, fines, complaints, and geographic coordinates. NursingHomesNearMe.org does not independently verify, collect, or alter this data. Composite scores and rankings are calculated by NursingHomesNearMe.org – learn how rankings are calculated. Information may not reflect current facility conditions. Always contact the facility directly and verify at medicare.gov/care-compare before making care decisions.
Data: CMS Nursing Home Compare – Processing Date: 2026-03-01 –
Rankings across 14703 U.S. facilities –
Ranking Methodology
NursingHomesNearMe.org

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