LAUREL BAY HEALTH & REHABILITATION CENTER – KEANSBURG, NJ

CMS Verified | 2026-03-01

Laurel Bay Health & Rehabilitation Center

32 LAUREL AVENUE, Keansburg, NJ 7734
(732) 787-8100
123 beds
All Keansburg facilities
1.0*
Overall
1.0*
Health Inspection
2.0*
Quality Care
3.0*
Staffing
54.7
Score /100
#13324
National Rank

#13324
of 14703 facilities
National
9.4% position
#339
of 348 in NJ
State Rank
#33
of 33 in Monmouth
County Rank
#1
of 1 in Keansburg
City Rank
#1
of 1 in ZIP 7734
ZIP Rank






About Laurel Bay Health & Rehabilitation CenterLaurel Bay Health & Rehabilitation Center is located at 32 Laurel Avenue, Keansburg, NJ, reachable at (732) 787-8100. This For profit – Corporation facility operates 123.0 certified beds and serves an average of 83 residents per day. Medicare and Medicaid services have been provided since 1998-03-18. The facility currently holds a poor (1-star) overall CMS rating — families are encouraged to review inspection reports carefully before making a decision.
Facility

Laurel Bay Health & Rehabilitation Center

Address

32 Laurel Avenue, Keansburg, NJ 7734

Care Offered
  • Long-Term Care
  • Rehab / Short-Term Care
Medicare & Medicaid
  • Accepts Medicare
  • Accepts Medicaid
Facility Details
  • 123 Certified Beds
  • Ownership: For profit – Corporation
  • Resident Council: Resident
  • Automatic Sprinklers: Yes

Quick Verdict

Overall Quality
❌ Poor (1★) overall rating
Health Inspection
❌ Poor (1★) health inspection
Staffing
⚠️ Average (3★) staffing rating
Quality of Care
⚠️ Below Average (2★) quality of care
Compliance
❌ 13 fine(s) over 5 years
5-Year Trend
Declining over 5 years
54.7
Composite quality score out of 100 – how we calculate this
0 – Poor50 – Average100 – Best

#13324 of 14703 nationally – #339 of 348 in New Jersey

Who Is This Facility Best For?

Laurel Bay Health & Rehabilitation Center may be considered for families with limited options in Keansburg, NJ, but its lower CMS ratings suggest careful due diligence is warranted.

Overall Rating 2022-2026

Total Nurse Hours/Day 2022-2026

Current Ratings (2026)

Overall Rating

1 / 5
Health Inspection

1 / 5
Staffing Rating

3 / 5
Quality Measures (QM)

2 / 5
Long-Stay QM Rating

3 / 5
Short-Stay QM Rating

2 / 5

5-Year Rating Trends

Overall Rating

Health Inspection Rating

Quality of Care (QM)

Staffing Rating

Average Residents per Day

Occupancy % (Residents / Beds)

Staffing InsightLaurel Bay Health & Rehabilitation Center currently provides 3 hours 4 minutes of total nurse staffing per resident per day, including 27 minutes of Registered Nurse (RN) coverage. The CMS Staffing Rating is 3 out of 5 (average). Total nursing staff turnover stands at 36.5% — above the national average of ~35%.

Current Staffing Hours Per Resident Per Day (2026)

Total Nurse Staffing3 hours 4 minutes
Nurse Aide Hours1 hour 43 minutes
Licensed Practical Nurse (LPN) Hours55 minutes
Registered Nurse (RN) Hours27 minutes
Physical Therapist Hours6 minutes

National average total nurse staffing is approximately 3.5 hours per day

Weekend Staffing Hours Per Resident Per Day (2026)

Weekend Total Nurse Hours2 hours 41 minutes
Weekend Registered Nurse (RN) Hours25 minutes

Weekend staffing is typically lower than weekday levels. Ask the facility about their weekend nurse-to-resident ratios.

5-Year Staffing Trends

Total Nurse Hours/Day

Registered Nurse (RN) Hours/Day

Licensed Practical Nurse (LPN) Hours/Day

Nurse Aide Hours/Day

Total Staff Turnover %

Registered Nurse (RN) Turnover %

Compliance SummaryIn the current reporting period, the facility received 1 fine(s) totaling $15,873. 22 substantiated complaints were recorded across the 5-year period — families should request details from the facility or review CMS inspection findings.
Number of Fines (current period) 1
Total Fines Amount $15873.0
Payment Denials 0
Total Penalties 1
Abuse Flag on Record N
Total Weighted Health Survey Score 125.25 (lower = better)

Substantiated Complaints / Year

Fines Issued ($) / Year

Composite Quality Rankings

#13,324
of 14,703
National
Bottom 10%
#339
of 348
NJ State
Bottom 5% in NJ
#33
of 33
️ Monmouth County
#33 of 33
#1
of 1
️ Keansburg
Best in city
#1
of 1
ZIP 7734
Best in ZIP

Nationally, Laurel Bay Health & Rehabilitation Center ranks 13324th out of 14,703 facilities (composite score: 54.7/100), placing it in the bottom 25% nationwide. Within NJ, it ranks 339th out of 348 nursing homes. For 2026 staffing: total nurse hours rank #12,831 nationally and RN hours rank #9,973 nationally (#244 in NJ).

How do we calculate these rankings?

Total Nurse Staffing – Year-by-Year National and State Ranks

Year Hours/Day National Rank NJ State Rank Note
2022 2.78 #12,836 / 14,703 #313 / 348 ⚠️ Bottom 25%
2023 2.67 #13,327 / 14,703 #322 / 348 ⚠️ Bottom 10%
2024 2.97 #12,679 / 14,703 #292 / 348 ⚠️ Bottom 25%
2025 2.80 #13,651 / 14,703 #320 / 348 ⚠️ Bottom 10%
2026 3.07 #12,831 / 14,703 #314 / 348 ⚠️ Bottom 25%

Registered Nurse (RN) Hours – Year-by-Year National and State Ranks

Year Hours/Day National Rank NJ State Rank Note
2022 0.43 #10,128 / 14,703 #279 / 348 Below average
2023 0.52 #7,708 / 14,703 #212 / 348 Below average
2024 0.46 #9,041 / 14,703 #235 / 348 Below average
2025 0.39 #11,039 / 14,703 #286 / 348 ⚠️ Bottom 25%
2026 0.44 #9,973 / 14,703 #244 / 348 Below average

Total Nurse Rank – National (lower number = better)

Registered Nurse Rank – National (lower number = better)

Frequently Asked Questions

Laurel Bay Health & Rehabilitation Center is certified as a Medicare and Medicaid facility and has been approved to provide these services since 1998-03-18. Medicare covers short-term skilled nursing care (typically up to 100 days after a qualifying hospital stay). Medicaid covers long-term care for residents who meet financial eligibility requirements. Contact the facility at (732) 787-8100 or your local Medicaid office to verify current eligibility.

Laurel Bay Health & Rehabilitation Center holds an overall CMS (Centers for Medicare & Medicaid Services) rating of 1 out of 5 stars. This is made up of three components: Health Inspection (1★), Staffing (3★), and Quality of Resident Care (2★). Our independent composite quality score — which uses the raw underlying CMS numbers to break ties between similarly-rated facilities — is 54.7/100, placing it #13324 of 14703 facilities nationally and #339 of 348 in New Jersey. Star ratings are a useful starting point, but the composite score and individual sub-ratings give a more complete picture for families comparing facilities.

Each resident at Laurel Bay Health & Rehabilitation Center receives a reported average of 3 hours 4 minutes of total nurse staffing per day. This breaks down as: Registered Nurse (RN) coverage — 27 minutes; Licensed Practical Nurse (LPN) — 55 minutes; Nurse Aide — 1 hour 43 minutes. On weekends, total nurse staffing is 2 hours 41 minutes per resident per day. The CMS Staffing Rating for this facility is 3 out of 5. The national average for total nursing hours is approximately 3.5 hrs/day. Total nursing staff turnover is 36.5%. Families are encouraged to ask about current staffing schedules during their facility visit.

In the current reporting period, the facility received 1 fine(s) totaling $15,873. 22 substantiated complaints were recorded across the 5-year period — families should request details from the facility or review CMS inspection findings. In the most recent CMS reporting period, the facility received 1 fine(s) totaling $15,873, and 0 Medicare payment denial(s). Total penalties: 1. The Total Weighted Health Survey Score is 125.25 (lower scores are better). Full inspection history and complaint details are available at medicare.gov/care-compare.

Nationally, Laurel Bay Health & Rehabilitation Center ranks 13324th out of 14,703 facilities (composite score: 54.7/100), placing it in the bottom 25% nationwide. Within NJ, it ranks 339th out of 348 nursing homes. For 2026 staffing: total nurse hours rank #12,831 nationally and RN hours rank #9,973 nationally (#244 in NJ). Our composite quality score of 54.7/100 weighs health inspections, quality of resident care, staffing hours, compliance record, and five-year performance trends — giving a more complete picture than CMS star ratings alone, which can place hundreds of facilities in the same 5-star bucket. To browse and compare all nursing homes in Keansburg, visit: https://nursinghomesnearme.org/new_jersey/keansburg/

Contact and Location

ADR
Address

32 LAUREL AVENUE, Keansburg, NJ 7734
Get directions on Google Maps

TEL
LLC
Legal Name

LAUREL BAY HEALTH AND REHABILITATION CENTER

MAP
Browse by Location

All New Jersey ·
Monmouth County ·
Keansburg ·
ZIP 7734

Facility Details

Number of Certified Beds 123
Average Residents / Day 83 (68% occupancy)
Ownership Type For profit – Corporation
Provider Type Medicare and Medicaid
County Monmouth County, NJ
City Keansburg, NJ
ZIP Code 7734
Approved Since March 18, 1998
Resident Council ✅ Yes
Automatic Sprinklers ✅ All required areas
Ownership Changed (12 mo.) No
CMS Certification Number 315437
Data Processing Date March 1, 2026
Data Disclaimer: All data on this page is sourced exclusively from the official CMS (Centers for Medicare and Medicaid Services) Nursing Home Compare dataset, covering reporting periods from 2022 through 2026. This includes facility ratings, staffing hours, inspection scores, fines, complaints, and geographic coordinates. NursingHomesNearMe.org does not independently verify, collect, or alter this data. Composite scores and rankings are calculated by NursingHomesNearMe.org – learn how rankings are calculated. Information may not reflect current facility conditions. Always contact the facility directly and verify at medicare.gov/care-compare before making care decisions.
Data: CMS Nursing Home Compare – Processing Date: 2026-03-01 –
Rankings across 14703 U.S. facilities –
Ranking Methodology
NursingHomesNearMe.org

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