Latta Road Nursing Home East – Rochester, NY

CMS Verified | 2026-03-01

Latta Road Nursing Home East

2102 Latta Road, Rochester, NY 14612
(585) 225-0920
40 beds
All Rochester facilities
2.0*
Overall
3.0*
Health Inspection
1.0*
Quality Care
2.0*
Staffing
54.2
Score /100
#13423
National Rank

#13423
of 14703 facilities
National
8.7% position
#565
of 596 in NY
State Rank
#30
of 32 in Monroe
County Rank
#21
of 23 in Rochester
City Rank
#3
of 4 in ZIP 14612
ZIP Rank






About Latta Road Nursing Home EastLatta Road Nursing Home East is located at 2102 Latta Road, Rochester, NY, reachable at (585) 225-0920. This For profit – Individual facility operates 40.0 certified beds and serves an average of 34 residents per day. It is part of the Hurlbut Care network (13 facilities nationwide). Medicare and Medicaid services have been provided since 1978-01-01. The facility currently holds a below average (2-star) overall CMS rating — families are encouraged to review inspection reports carefully before making a decision.
Facility

Latta Road Nursing Home East

Address

2102 Latta Road, Rochester, NY 14612

Care Offered
  • Long-Term Care
  • Rehab / Short-Term Care
Medicare & Medicaid
  • Accepts Medicare
  • Accepts Medicaid
Facility Details
  • 40 Certified Beds
  • Ownership: For profit – Individual
  • Resident Council: Resident
  • Automatic Sprinklers: Yes
  • Network: HURLBUT CARE

Quick Verdict

Overall Quality
⚠️ Below Average (2★) overall rating
Health Inspection
⚠️ Average (3★) health inspection
Staffing
⚠️ Below Average (2★) staffing rating
Quality of Care
❌ Poor (1★) quality of care
Compliance
⚠️ 1 fine(s) over 5 years
5-Year Trend
Declining over 5 years
54.2
Composite quality score out of 100 – how we calculate this
0 – Poor50 – Average100 – Best

#13423 of 14703 nationally – #565 of 596 in New York

Who Is This Facility Best For?

Latta Road Nursing Home East may be considered for families with limited options in Rochester, NY, but its lower CMS ratings suggest careful due diligence is warranted. Families prioritizing high RN coverage should discuss staffing schedules directly with the facility, as registered nurse hours have trended downward in recent years.

Overall Rating 2022-2026

Total Nurse Hours/Day 2022-2026

Current Ratings (2026)

Overall Rating

2 / 5
Health Inspection

3 / 5
Staffing Rating

2 / 5
Quality Measures (QM)

1 / 5
Long-Stay QM Rating

1 / 5
Short-Stay QM Rating

N/A

5-Year Rating Trends

Overall Rating

Health Inspection Rating

Quality of Care (QM)

Staffing Rating

Average Residents per Day

Occupancy % (Residents / Beds)

Staffing InsightLatta Road Nursing Home East currently provides 3 hours 56 minutes of total nurse staffing per resident per day, including 23 minutes of Registered Nurse (RN) coverage. The CMS Staffing Rating of 2 out of 5 is below average — a point worth discussing with facility management before admission. RN hours per resident have declined from 53 min/day (2022) to 23 min/day (2026) — a trend families should be aware of. Total nursing staff turnover is high at 67.9%, which can affect care continuity.

Current Staffing Hours Per Resident Per Day (2026)

Total Nurse Staffing3 hours 56 minutes
Nurse Aide Hours2 hours 9 minutes
Licensed Practical Nurse (LPN) Hours1 hour 24 minutes
Registered Nurse (RN) Hours23 minutes
Physical Therapist Hours13 minutes

National average total nurse staffing is approximately 3.5 hours per day

Weekend Staffing Hours Per Resident Per Day (2026)

Weekend Total Nurse Hours3 hours 27 minutes
Weekend Registered Nurse (RN) Hours17 minutes

Weekend staffing is typically lower than weekday levels. Ask the facility about their weekend nurse-to-resident ratios.

5-Year Staffing Trends

Total Nurse Hours/Day

Registered Nurse (RN) Hours/Day

Licensed Practical Nurse (LPN) Hours/Day

Nurse Aide Hours/Day

Total Staff Turnover %

Registered Nurse (RN) Turnover %

Compliance SummaryIn the current reporting period, the facility received 1 fine(s) totaling $8,979. 5 substantiated complaints were recorded across the 5-year period — families should request details from the facility or review CMS inspection findings.
Number of Fines (current period) 1
Total Fines Amount $8979.0
Payment Denials 0
Total Penalties 1
Abuse Flag on Record N
Total Weighted Health Survey Score 30.0 (lower = better)

Substantiated Complaints / Year

Fines Issued ($) / Year

Composite Quality Rankings

#13,423
of 14,703
National
Bottom 10%
#565
of 596
NY State
Bottom 10% in NY
#30
of 32
️ Monroe County
#30 of 32
#21
of 23
️ Rochester
#21 of 23
#3
of 4
ZIP 14612
#3 of 4

Nationally, Latta Road Nursing Home East ranks 13423rd out of 14,703 facilities (composite score: 54.2/100), placing it in the bottom 25% nationwide. Within NY, it ranks 565th out of 596 nursing homes. In Rochester, it ranks 21st out of 23 facilities. Among facilities sharing its ZIP code, it ranks 3rd of 4. For 2026 staffing: total nurse hours rank #5,273 nationally and RN hours rank #11,394 nationally (#498 in NY).

How do we calculate these rankings?

Total Nurse Staffing – Year-by-Year National and State Ranks

Year Hours/Day National Rank NY State Rank Note
2022 4.15 #3,512 / 14,703 #76 / 596 Top 25%
2023 3.74 #5,892 / 14,703 #166 / 596 Above average
2024 4.46 #2,290 / 14,703 #51 / 596 Top 25%
2025 3.80 #6,026 / 14,703 #160 / 596 Above average
2026 3.93 #5,273 / 14,703 #145 / 596 Above average

Registered Nurse (RN) Hours – Year-by-Year National and State Ranks

Year Hours/Day National Rank NY State Rank Note
2022 0.88 #2,971 / 14,703 #87 / 596 Top 25%
2023 0.43 #9,518 / 14,703 #433 / 596 Below average
2024 0.56 #6,878 / 14,703 #292 / 596 Above average
2025 0.44 #9,874 / 14,703 #427 / 596 Below average
2026 0.38 #11,394 / 14,703 #498 / 596 ⚠️ Bottom 25%

Total Nurse Rank – National (lower number = better)

Registered Nurse Rank – National (lower number = better)

Frequently Asked Questions

Latta Road Nursing Home East is certified as a Medicare and Medicaid facility and has been approved to provide these services since 1978-01-01. Medicare covers short-term skilled nursing care (typically up to 100 days after a qualifying hospital stay). Medicaid covers long-term care for residents who meet financial eligibility requirements. Contact the facility at (585) 225-0920 or your local Medicaid office to verify current eligibility.

Latta Road Nursing Home East holds an overall CMS (Centers for Medicare & Medicaid Services) rating of 2 out of 5 stars. This is made up of three components: Health Inspection (3★), Staffing (2★), and Quality of Resident Care (1★). Our independent composite quality score — which uses the raw underlying CMS numbers to break ties between similarly-rated facilities — is 54.2/100, placing it #13423 of 14703 facilities nationally and #565 of 596 in New York. Star ratings are a useful starting point, but the composite score and individual sub-ratings give a more complete picture for families comparing facilities.

Each resident at Latta Road Nursing Home East receives a reported average of 3 hours 56 minutes of total nurse staffing per day. This breaks down as: Registered Nurse (RN) coverage — 23 minutes; Licensed Practical Nurse (LPN) — 1 hour 24 minutes; Nurse Aide — 2 hours 9 minutes. On weekends, total nurse staffing is 3 hours 27 minutes per resident per day. The CMS Staffing Rating for this facility is 2 out of 5. The national average for total nursing hours is approximately 3.5 hrs/day. Total nursing staff turnover is 67.9%. Families are encouraged to ask about current staffing schedules during their facility visit.

In the current reporting period, the facility received 1 fine(s) totaling $8,979. 5 substantiated complaints were recorded across the 5-year period — families should request details from the facility or review CMS inspection findings. In the most recent CMS reporting period, the facility received 1 fine(s) totaling $8,979, and 0 Medicare payment denial(s). Total penalties: 1. The Total Weighted Health Survey Score is 30.0 (lower scores are better). Full inspection history and complaint details are available at medicare.gov/care-compare.

Nationally, Latta Road Nursing Home East ranks 13423rd out of 14,703 facilities (composite score: 54.2/100), placing it in the bottom 25% nationwide. Within NY, it ranks 565th out of 596 nursing homes. In Rochester, it ranks 21st out of 23 facilities. Among facilities sharing its ZIP code, it ranks 3rd of 4. For 2026 staffing: total nurse hours rank #5,273 nationally and RN hours rank #11,394 nationally (#498 in NY). Our composite quality score of 54.2/100 weighs health inspections, quality of resident care, staffing hours, compliance record, and five-year performance trends — giving a more complete picture than CMS star ratings alone, which can place hundreds of facilities in the same 5-star bucket. To browse and compare all nursing homes in Rochester, visit: https://nursinghomesnearme.org/new_york/rochester/

Contact and Location

ADR
Address

2102 Latta Road, Rochester, NY 14612
Get directions on Google Maps

TEL
LLC
Legal Name

LATTA ROAD NURSING HOME EAST, LLC

MAP
Browse by Location

All New York ·
Monroe County ·
Rochester ·
ZIP 14612

Facility Details

Number of Certified Beds 40
Average Residents / Day 34 (86% occupancy)
Ownership Type For profit – Individual
Provider Type Medicare and Medicaid
County Monroe County, NY
City Rochester, NY
ZIP Code 14612
Approved Since January 1, 1978
Resident Council ✅ Yes
Automatic Sprinklers ✅ All required areas
Ownership Changed (12 mo.) No
CMS Certification Number 335618
Data Processing Date March 1, 2026
Data Disclaimer: All data on this page is sourced exclusively from the official CMS (Centers for Medicare and Medicaid Services) Nursing Home Compare dataset, covering reporting periods from 2022 through 2026. This includes facility ratings, staffing hours, inspection scores, fines, complaints, and geographic coordinates. NursingHomesNearMe.org does not independently verify, collect, or alter this data. Composite scores and rankings are calculated by NursingHomesNearMe.org – learn how rankings are calculated. Information may not reflect current facility conditions. Always contact the facility directly and verify at medicare.gov/care-compare before making care decisions.
Data: CMS Nursing Home Compare – Processing Date: 2026-03-01 –
Rankings across 14703 U.S. facilities –
Ranking Methodology
NursingHomesNearMe.org

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