Nu Roc Health and Rehabilitation CTR – Laona, WI

CMS Verified | 2026-03-01

Nu Roc Health And Rehabilitation Ctr

3576A Nu Roc Ln, Laona, WI 54541
(715) 674-4477
50 beds
All Laona facilities
4.0*
Overall
4.0*
Health Inspection
4.0*
Quality Care
2.0*
Staffing
67.7
Score /100
#9300
National Rank

#9300
of 14703 facilities
National
36.8% position
#192
of 323 in WI
State Rank
#1
of 1 in Forest
County Rank
#1
of 1 in Laona
City Rank
#1
of 1 in ZIP 54541
ZIP Rank






About Nu Roc Health And Rehabilitation CtrNu Roc Health And Rehabilitation Ctr is located at 3576A Nu Roc Ln, Laona, WI, reachable at (715) 674-4477. This For profit – Corporation facility operates 50.0 certified beds and serves an average of 36 residents per day. It is part of the Champion Care network (21 facilities nationwide). Medicare and Medicaid services have been provided since 1997-07-01. The facility currently holds a above average (4-star) overall rating from the Centers for Medicare & Medicaid Services (CMS).
Facility

Nu Roc Health And Rehabilitation Ctr

Address

3576A Nu Roc Ln, Laona, WI 54541

Care Offered
  • Long-Term Care
  • Rehab / Short-Term Care
Medicare & Medicaid
  • Accepts Medicare
  • Accepts Medicaid
Facility Details
  • 50 Certified Beds
  • Ownership: For profit – Corporation
  • Resident Council: Resident
  • Automatic Sprinklers: Yes
  • Network: CHAMPION CARE

Quick Verdict

Overall Quality
✅ Above Average (4★) overall rating
Health Inspection
✅ Above Average (4★) health inspection
Staffing
⚠️ Below Average (2★) staffing rating
Quality of Care
✅ Above Average (4★) quality of care
Compliance
❌ 15 fine(s) over 5 years
5-Year Trend
Improving over 5 years
67.7
Composite quality score out of 100 – how we calculate this
0 – Poor50 – Average100 – Best

#9300 of 14703 nationally – #192 of 323 in Wisconsin

Who Is This Facility Best For?

Nu Roc Health And Rehabilitation Ctr is a strong choice for families in the Laona, WI area seeking a well-inspected, high-quality care environment. It scores well for both long-term residents and short-stay rehabilitation patients. Families should inquire about nurse-to-resident ratios, as the CMS Staffing Rating is currently 2 out of 5.

Overall Rating 2022-2026

Total Nurse Hours/Day 2022-2026

Current Ratings (2026)

Overall Rating

4 / 5
Health Inspection

4 / 5
Staffing Rating

2 / 5
Quality Measures (QM)

4 / 5
Long-Stay QM Rating

4 / 5
Short-Stay QM Rating

4 / 5

5-Year Rating Trends

Overall Rating

Health Inspection Rating

Quality of Care (QM)

Staffing Rating

Average Residents per Day

Occupancy % (Residents / Beds)

Staffing InsightNu Roc Health And Rehabilitation Ctr currently provides 3 hours 11 minutes of total nurse staffing per resident per day, including 31 minutes of Registered Nurse (RN) coverage. The CMS Staffing Rating of 2 out of 5 is below average — a point worth discussing with facility management before admission. RN staffing hours have fluctuated between 24 and 31 min/day over the past five years, indicating some instability in skilled nurse coverage. Total nursing staff turnover is high at 75.6%, which can affect care continuity.

Current Staffing Hours Per Resident Per Day (2026)

Total Nurse Staffing3 hours 11 minutes
Nurse Aide Hours1 hour 49 minutes
Licensed Practical Nurse (LPN) Hours51 minutes
Registered Nurse (RN) Hours31 minutes
Physical Therapist Hours0 minutes

National average total nurse staffing is approximately 3.5 hours per day

Weekend Staffing Hours Per Resident Per Day (2026)

Weekend Total Nurse Hours2 hours 54 minutes
Weekend Registered Nurse (RN) Hours22 minutes

Weekend staffing is typically lower than weekday levels. Ask the facility about their weekend nurse-to-resident ratios.

5-Year Staffing Trends

Total Nurse Hours/Day

Registered Nurse (RN) Hours/Day

Licensed Practical Nurse (LPN) Hours/Day

Nurse Aide Hours/Day

Total Staff Turnover %

Registered Nurse (RN) Turnover %

Compliance SummaryThe facility has received 15 fine(s) over the 5-year period, totaling $95,720. 40 substantiated complaints were recorded across the 5-year period — families should request details from the facility or review CMS inspection findings.
Number of Fines (current period) 0
Total Fines Amount $0.0
Payment Denials 0
Total Penalties 0
Abuse Flag on Record N
Total Weighted Health Survey Score 33.0 (lower = better)

Substantiated Complaints / Year

Fines Issued ($) / Year

Composite Quality Rankings

#9,300
of 14,703
National
Bottom 37%
#192
of 323
WI State
Bottom 41% in WI
#1
of 1
️ Forest County
Best in county
#1
of 1
️ Laona
Best in city
#1
of 1
ZIP 54541
Best in ZIP

Nationally, Nu Roc Health And Rehabilitation Ctr ranks 9300th out of 14,703 facilities (composite score: 67.7/100), placing it in the below average nationwide. Within WI, it ranks 192nd out of 323 nursing homes. For 2026 staffing: total nurse hours rank #12,097 nationally and RN hours rank #8,495 nationally (#300 in WI).

How do we calculate these rankings?

Total Nurse Staffing – Year-by-Year National and State Ranks

Year Hours/Day National Rank WI State Rank Note
2022 2.82 #12,701 / 14,703 #289 / 323 ⚠️ Bottom 25%
2023 3.12 #11,090 / 14,703 #246 / 323 ⚠️ Bottom 25%
2024 3.05 #12,186 / 14,703 #284 / 323 ⚠️ Bottom 25%
2025 3.19 #11,753 / 14,703 #292 / 323 ⚠️ Bottom 25%
2026 3.18 #12,097 / 14,703 #300 / 323 ⚠️ Bottom 25%

Registered Nurse (RN) Hours – Year-by-Year National and State Ranks

Year Hours/Day National Rank WI State Rank Note
2022 0.40 #10,694 / 14,703 #307 / 323 Below average
2023 0.66 #5,243 / 14,703 #233 / 323 Above average
2024 0.71 #4,325 / 14,703 #227 / 323 Above average
2025 0.94 #2,234 / 14,703 #143 / 323 Top 25%
2026 0.51 #8,495 / 14,703 #300 / 323 Below average

Total Nurse Rank – National (lower number = better)

Registered Nurse Rank – National (lower number = better)

Frequently Asked Questions

Nu Roc Health And Rehabilitation Ctr is certified as a Medicare and Medicaid facility and has been approved to provide these services since 1997-07-01. Medicare covers short-term skilled nursing care (typically up to 100 days after a qualifying hospital stay). Medicaid covers long-term care for residents who meet financial eligibility requirements. Contact the facility at (715) 674-4477 or your local Medicaid office to verify current eligibility.

Nu Roc Health And Rehabilitation Ctr holds an overall CMS (Centers for Medicare & Medicaid Services) rating of 4 out of 5 stars. This is made up of three components: Health Inspection (4★), Staffing (2★), and Quality of Resident Care (4★). Our independent composite quality score — which uses the raw underlying CMS numbers to break ties between similarly-rated facilities — is 67.7/100, placing it #9300 of 14703 facilities nationally and #192 of 323 in Wisconsin. Star ratings are a useful starting point, but the composite score and individual sub-ratings give a more complete picture for families comparing facilities.

Each resident at Nu Roc Health And Rehabilitation Ctr receives a reported average of 3 hours 11 minutes of total nurse staffing per day. This breaks down as: Registered Nurse (RN) coverage — 31 minutes; Licensed Practical Nurse (LPN) — 51 minutes; Nurse Aide — 1 hour 49 minutes. On weekends, total nurse staffing is 2 hours 54 minutes per resident per day. The CMS Staffing Rating for this facility is 2 out of 5. The national average for total nursing hours is approximately 3.5 hrs/day. Total nursing staff turnover is 75.6%. Families are encouraged to ask about current staffing schedules during their facility visit.

The facility has received 15 fine(s) over the 5-year period, totaling $95,720. 40 substantiated complaints were recorded across the 5-year period — families should request details from the facility or review CMS inspection findings. In the most recent CMS reporting period, the facility received 0 fine(s) totaling $0, and 0 Medicare payment denial(s). Total penalties: 0. The Total Weighted Health Survey Score is 33.0 (lower scores are better). Full inspection history and complaint details are available at medicare.gov/care-compare.

Nationally, Nu Roc Health And Rehabilitation Ctr ranks 9300th out of 14,703 facilities (composite score: 67.7/100), placing it in the below average nationwide. Within WI, it ranks 192nd out of 323 nursing homes. For 2026 staffing: total nurse hours rank #12,097 nationally and RN hours rank #8,495 nationally (#300 in WI). Our composite quality score of 67.7/100 weighs health inspections, quality of resident care, staffing hours, compliance record, and five-year performance trends — giving a more complete picture than CMS star ratings alone, which can place hundreds of facilities in the same 5-star bucket. To browse and compare all nursing homes in Laona, visit: https://nursinghomesnearme.org/wisconsin/laona/

Contact and Location

ADR
Address

3576A Nu Roc Ln, Laona, WI 54541
Get directions on Google Maps

TEL
LLC
Legal Name

THE BAY AT NU ROC HEALTH AND REHABILITATION CENTER, LLC

MAP
Browse by Location

All Wisconsin ·
Forest County ·
Laona ·
ZIP 54541

Facility Details

Number of Certified Beds 50
Average Residents / Day 36 (74% occupancy)
Ownership Type For profit – Corporation
Provider Type Medicare and Medicaid
County Forest County, WI
City Laona, WI
ZIP Code 54541
Approved Since July 1, 1997
Resident Council ✅ Yes
Automatic Sprinklers ✅ All required areas
Ownership Changed (12 mo.) No
CMS Certification Number 525623
Data Processing Date March 1, 2026
Data Disclaimer: All data on this page is sourced exclusively from the official CMS (Centers for Medicare and Medicaid Services) Nursing Home Compare dataset, covering reporting periods from 2022 through 2026. This includes facility ratings, staffing hours, inspection scores, fines, complaints, and geographic coordinates. NursingHomesNearMe.org does not independently verify, collect, or alter this data. Composite scores and rankings are calculated by NursingHomesNearMe.org – learn how rankings are calculated. Information may not reflect current facility conditions. Always contact the facility directly and verify at medicare.gov/care-compare before making care decisions.
Data: CMS Nursing Home Compare – Processing Date: 2026-03-01 –
Rankings across 14703 U.S. facilities –
Ranking Methodology
NursingHomesNearMe.org